A few years ago I received a Sureflap cat flap to review and I loved it. We are still using it today and it does a really good job. So when the Surefeed Microchip Cat Feeder was launched I was keen to try it and I ended up buying it myself despite the high price tag. The reason I wanted to try it is that during the summer we have a real problem with fly eggs being laid in our cats’ food. The conservatory is south-facing so it gets very hot and on warmer days the window are all open, often the door is ajar too. Inevitably flies get in and when they do they make their way to the kitchen – it’s the next room – and they lay their eggs on the cats’ food. Our cats are grazers. They have access to their food all the time and have it topped up on request. Not all cats feed this way, but ours do and it seems to suit them as they are healthy 14-year-old cats who have never had a weight problem. The downside is that the food is always there. In winter it isn’t really an issue, but in summer it is.
We got the feeder and started following the instructions. We set it up to recognise both our cats microchips as they eat the same food. One of the benefits of the microchip feature is that you can separate out different diets or stop an overweight cat overeating, but we didn’t need to separate ours. You have to train your cat to get used to it. Ours were already used to the Sureflap cat door, but that only makes a click sound when the door releases and this feeder needed more getting used to. Basically you can start getting them used to the feeder without any movement or even the removable bowl separately if they are very nervous. Then you can have the feeder closed a little bit and there is a small amount of movement. Then you move up to having it nearly closed, but not quite (they will still be able to smell the food this way) and finally having it fully closed. One of our cats is a fairly slow learner and can be spooked on occasion. The process took a few weeks. Once they learnt it kept the flies away – yay!
The main downside of the feeder for me has been the fact that it is difficult to clean. There are removable bowls and a removable mat at the front (you can even colour code these to suit your decor or to tell the difference between one cat’s feeder and another). These are easy to clean and you can wash them daily, especially if you have a spare bowl (it came with two a split one – for wet and dry separation I guess – and a single bowl). The reality is that the food doesn’t always stay in the bowl or on the mat. One of our cats is a fairly messy eater which doesn’t help. The picture above is how it typically looks after a few days (I have removed the bowl and the mat so you can see better). It’s easy enough to brush off any loose bits, but the rest is more difficult to shift. It would be so much better if you could detach a battery compartment and put the rest in the dishwasher or even the washing up bowl. You can’t get it too wet because of the batteries and it is really tricky to clear – frankly it’s a pain in the neck. So much so that I stopped using ours over winter, when we didn’t have the fly issue, and restarted with it this spring. The trouble was that I have had to retrain the cats to use the feeder all over again. Sighs!
The cats are happy enough to use the feeder once they have got used to the noise and movement when it opens. You can just about get two hungry cats in there to feed. It does get through more batteries than the Sureflap Cat Door, but ours lasted us when we were using it last year and have needed to be replaced this year. I guess there is more movement involved than with the door (that just has a catch that clicks in or out). I have noticed that there is a cheaper Surefeed Pet Bowl now available without the microchip arch, but otherwise very similar in design so I think it will have the same cleaning issues. It is a bit cheaper too presumably because it doesn’t need the microchip technology.
I think there’s a real market for a pet feeder that does what the Surefeed products do in terms of separating pet’s food and keeping it safe from flies. I just think they need to sort out the cleaning issues. When you are paying that much for a feeder, you want it to be easy and convenient to use. At the moment it’s not quite the product I hoped for, but hopefully it will work for us over the summers at least. I think all dried food might be the way to go for future cats, but I don’t think this furry pair would let me get away from that (although they do like dry food as well).

What a clever idea! My friend has the cat flap for her feline and a timer feeder for when she goes away.
This looks like such a clever idea but I can imagine that the cleaning thing is a real issue; you need things like that to be simple and straightforward, especially when there’s a high price tag like you say. Great review rounded review though.
Great review. One of our cats is a little overweight whilst the other is a messy eater, so great insights to the pro & cons to spending on these.
Without the cleaning issues, it would be great. I think that they would need to perfect it before I bought one if I had cats.
These look great for my 93 year old friend who struggles with her cats
Would actually consider one for her
This sounds brilliant in warmer weather when there are more flies around-I am forever swatting at the dog food in case there’s a fly on it! Sad that it’s a bit hard to clean though :/
Such a great idea and perfect for when you are out all day, we only have two hamsters and they have a tendency to store things anyway. Mess would definitely be my bugbear, can’t stand anything too difficult to clean.
This looks like a great idea but unfortunate that the cleaning issue stops it from being perfect. Fab balanced review x
This is the sort of thing that would be perfect for our cat, Pumpkin – she too is a grazer, and I do worry about those pesky flies in the summertime. Hopefully, they’ll take on board comments about the cleaning issues – when they do, it’s something I would look into getting for Pumpkin. A great balanced review.
Hi Erica, this cat feeding system sounds excellent (apart from the cleaning issues). We get a problem with flies on the cats food outside, but I’m not sure that I could get the cats used to something like this. It took me long enough to get them used to me!
xx
It is good for keeping off the flies, but if your cats are nervous it might take a long time to train them. I think the problem is that is a risk to take with an expensive product.
My sister goes away quite a lot and I cat sit so I will let her know thanks
This sounds like such a great idea. Flies are such a problem in the summer and it must keep the food fresher too.
What an ingenious idea!
I love the different ways you can set it up and imagine this would be great if we had cats x
This is a clever idea if you are out all day and need to feed the cats. Shame it is such a pain to clean
I agree – the cleaning issue would be a major deterrent for me. Now we have 2 house cats feeding time is more complicated as they have different food and Henry is on daily medicine in his so they have to eat separately. Luckily they don’t graze (as the dog would steal any left-overs!) but if they did … and the cleaning was made easier … I would consider something like this for them. #AnimalTales
Do you still use this? Lovely to revisit this post and thank you for adding it to the 100th #AnimalTales
No to be honest I’ve given it up as a bad job which is a shame considering the price tag. I think they really need to rethink how easy it is to clean.
I use antibacterial wipes to clean the surefeed daily after dinner is finished. I was doing that around my cats silicon feeding area when she just had a normal bowl so I wasn’t too worried. It works very well and the cat isn’t put off by the smell of the antibac.
I do see the point that there are a few to many grooves near the bowl to catch food. Including the finger grooves on the sides which are a good idea but could be simpler.
I don’t have a dishwasher so handwash the stainless bowls too.
Great review, thank you; that does sound like a pretty major issue, unfortunately. It’s a very good idea, though.
I had no idea such a thing existed. I could see how it would really come in handy if you had two cats who ate different food…we’d probably use it to prevent the dog from sneaking our cat’s food! Visiting from Animal Tales!
Good idea. Shame about the cleaning though