I’m all for making things easy. When you are a busy mum it’s great to be able to use things that make life easier, but they have to be simple to use too. Often I’m put off a potentially labour-saving idea because of the upfront time and effort involved with setting it up or getting used to it. So when McDonald’s invited me along to visit one of their restaurants and try out their Click and Collect App, I was interested to see if it would live up to my expectations. I went along to the Cape Hill restaurant in Smethwick and met up with McDonald’s franchisee Afia Sirkhot and some of her team both to find out about the app and how she runs her business.
Afia employs over 600 staff across her 6 McDonald’s restaurants. So there are quite a few opportunities for staff to progress as they develop their skills and experience. We met a handful of staff, many have worked with Afia for years, and there is clearly a family feel to the working atmosphere. Many of the staff members have relatives working within the set up and staff join the McDonald’s team at a range of ages. One member of staff said that working at McDonald’s had helped develop his soft skills and helped give him the confidence to train as a a software engineer, but he was still going to do a few shifts at McDonald’s in the future. Flexibility about hours works well for staff members, so that they can accommodate family commitments or student team members can work for their exams.
I downloaded the app from the app store before I went. It was easy to find and quick to download. It’s called McDonald’s UK: Click & Collect, but a search for ‘McDonald’s App’ brought it up for me. It’s good to allow the app to access your location because it can easily figure out which restaurant you are closest to. You don’t have to order from your closest one though if another is more convenient, say for instance you want to go to the one closest to your home or one at a handy stopping point on your journey.
Often when I am at the McDonald’s counter I find myself ordering the same thing as last time. Now this is partly because yes, I do enjoy a Big Mac, but it’s also because sometimes I feel under a bit of pressure because there is someone in the queue behind me. One of the nice things about the app is that you can choose from whatever is on the menu and you won’t be holding anyone up, plus you can also customise your meal, so you can change (within limits) what is on your burger say. With the chance to browse I decided to be a bit more adventurous and tried a burger from the Signature Collection. There’s a lot of information available on the app (if you want it) and I think it would be great if you have special dietary requirements or want to know nutritional information about your meal.
Once you have decided on your order and your restaurant, you can check out and pay. All you need to do then is arrive at the restaurant and use your phone to scan the code to say you have arrived. The crew will start to prepare your order (they don’t start till then to keep it nice and fresh), plus your payment will then be taken from your card. There’s a collection point by the counter with a screen giving the order numbers – you can get this from your phone – and the status of that order. Before long your order will be ready for you to eat and you’ll have already paid, so you can tuck in straight away.
Disclosure: This post is in association with McDonald’s.