Have you seen Marks and Spencers’ Sparkle the Dog advert this Christmas? It’s an innovative take on classic stories with Sparkle taking the role of the white rabbit taking ‘Alice’ down the rabbit hole (manhole cover) into a magical world beyond. The narrative moves smoothly from fantasy to fairy tale ending up in The Wizard of Oz. Marks and Spencer asked us to come up with our own Sparkle the Dog story this Christmas and this is what H came up with.
Sparkle ran along the canal towpath and under the bridge. He didn’t come out the other side, but ended up in an alien world. The alien world looked like a desert. He saw millions of aliens trying to attack him. The aliens had big red bodies, three legs and thorny heads. To attack him they were using blasters, swords and the pincers on the end of their arms.
Sparkle the dog gets magically transported into another world. It’s a plain world with just grass. The grass started to rise and monsters began to rise up from the ground. The monsters were like lobsters, but instead of pincers they had blasters built into their arms. They all blasted at once and created a net, but the holes were too big so Sparkle could jump out.
Sparkle was transported to another alien world and found himself in a city. He ran into the central tower and found more monsters (some the same and some different) who were trying to attack him. There were five kinds of monsters: one was skinny with 5 legs who could turn your head into a pine cone, another had a blasting head who could tangle you up and electrify you. Sparkle bravely jumped into their faces and while they were distracted he jumped over them. Then he found the universal key which enabled him to get home. He found himself landing on the head of his owner.