H has a few me&i clothes that he’s had for a while. They’re cool and a bit different from the usual, often boring, options for boys and full of colour. Plus they have worn really well and still look as good as new even a year on. You can read previous me&i reviews here and here.
So when me&i invited me down to London to see their new collection I was keen to go along and curious to see what their designers had come up with for the 2013 autumn/winter season.
When I arrived, I was a little surprised to find that they offer a good range of women’s clothes as well as the children’s wear that I was already familiar with. I was struck by how good quality the clothes were and how practical they were, without losing out in style terms. They seem to be particularly forgiving of mummy figures. I and a number of other parenting bloggers tried on some of the tops, dresses and trousers on offer and they all seemed to suit nicely with flattering cuts.
The butterfly sweatshirt pictured above was beautifully cut and it hung very well. One of my fellow bloggers commented that it was just the thing to wear to an all you can eat buffet because it was so comfortable and didn’t cling to the tummy area.
For me though me&i’s distinctive style is most evident in their striking prints. This flower print tunic/dress is a striking, bold, sunflowers pattern that would make sure you stood out from the crowd. It’s a lovely, stretchy fabric too which is very comfortable to wear. A wrap round style is flattering to most figures and it’s fitted at the top before flaring out.
I was interested to see the new children’s wear collection. me&i are unusual in that they slowly change their colour palette over several seasons. This means that you can easily team up pieces from last season with the latest clothes. I love the bold, primary colours of this combination. The pieces work well together, but they’d easily fit in with the rest of a boy’s wardrobe too. We’ve tested out tops before and now that I’ve seen the whole collection, I’ve been impressed by the quality and practicality of the other items like this handy zip up jacket which is ideal if you need an extra layer.
This cars top really caught my eye and for me it really encapsulates the look and feel of their autumn 2013 collection. It’s also distinctively me&i with its slightly retro vibe, bright, bold colours and practical, good looks. There was also a similar one with a brown background and a caravan design that I was almost as taken with. Another thing I liked is that there were quite a few tops that could easily be worn by boys and girls and I think this is good if you are hoping to pass a few things down to the next child along.
The team at me&i were very welcoming and made us all feel really at home and at ease. They also provided us with a Swedish brunch buffet including these amazing (and beautiful) Swedish sandwich cakes. I tried this one which was fish based with prawns and salmon. It was very nice and I am now on the look out for a recipe. Apparently you cut a loaf horizontally (rather than the usual vertical), then layer up with bread and fillings before coating with breadcrumbs and decorating.