New research from the makers of Oilatum, has shown that almost half (45%) of mums find their child’s bath time to be one of the most stressful parts of the day. Is this something you’ve experienced or can relate to? Certainly, we find that H can be difficult to get into the bath with all sorts of excuses to avoid it. Once he’s in though he stays in until the water is almost cold.
Apparently, 36% of mums admit they sometimes avoid bathing their child because they find it so stressful. And although NHS Choices suggests bathing a child at least two or three times a week, the research showed that one in five mums were chosing to bathe their child just once a week or less.
Oilatum’s study went on to reveal that bathtime is even more difficult for mums of children with a dry skin condition, like eczema, who are over 90% more likely to find bath time one of the most stressful parts of their day than mums with children who do not have a dry skin condition. These mothers are 10% more likely to sometimes avoid bathing their child than mums of children without a dry skin condition. However, NHS guidance states bathing with an emollient is one of the most important treatments for a child’s dry skin and eczema.
Oilatum want to help support mums so they have created and launched Comfort Skin Therapy. It’s a useful booklet with tips and advice from both experts and real parents.
James Barnes from Oilatum said:
“As any parent can testify, at the end of the day, when children are tired, bath time can be a trying experience. We all know that bath time is a key part of a good bedtime ritual but things don’t always go according to plan. And whilst missing the odd bath may not be a worry for most parents, for those with children with a dry skin condition, like eczema, it means they could be missing out on a key part of their skin care treatment.
“We hope Comfort Skin Therapy will help let parents know they’re not alone in their experiences at bath time and there are simple steps they can take to help make it more stress-free.”
Professor John Harper, a professor of paediatric dermatology in London with over 30 years’ experience of treating dry skin conditions,including eczema, helped contribute to Comfort Skin Therapy. The professor said:
“It’s particularly worrying that parents feel bathing could make their child’s dry skin and eczema worse – it’s actually one of the most important things they can do in managing their child’s skin. Emollients added to the bath water coat the skin with a thin film of oil, which helps restore the integrity of the skin barrier, softens the skin and prevents it from drying out.”
Here’s a sneak preview of the top five tips from Oilatum’s Comfort Skin Therapy:
- All children are different and treatment for a dry skin condition,including eczema, can vary according to what works for you, however it is always important when managing dry skin conditions, to restore the ‘skin barrier’, to stop the skin becoming drier and more irritated.
- Emollients moisturise and soften the skin which can reduce itching and scratching, and bathing in emollients every day helps to keep the skin supple and helps prevent infections in scratches and sore patches.
- Add a bath emollient oil to the bath water to help prevent the skin from drying out – choose one designed specifically for children with dry skin
- The temperature of the bath water should not be too warm or hot – try to match the bath water as close to the bathroom air temperature as you can as changes in temperature can aggravate dry skin.
- After the bath, pat your child’s skin dry (try to avoid ‘rubbing’ the skin too much with the towel), and then apply an emollient moisturiser to all areas of dry skin to help seal the water back in.
Readers of 92three30 can request a copy of the Comfort Skin Therapy booklet by simply emailing: CSTbooklet@webershandwick.com.
Disclosure: This is a sponsored post.